Marketing and Sales

Marketing is a service that supports the business development efforts of the organization, by providing tools to foster lead generation, client retention and relationship development and management.  When transacted efficiently, this discipline will serve to increase revenue by winning new clients (sales); garnering more business from existing clients (cross sell); and reinforcing the brand via the marketing mix (price, place, promotion, personnel sales).

The below list represents individual blog posts that fall under the category of Business Development.  Simply left-click  the underlined heading to link to the posting.

Marketing

Marketing Economics

The Supplier Marketing Program

Sales

Activity Based Costing and Sales Management

Bridging the gap between Sales and Finance

Relationship Development after the Sale

Who Owns the Customer, i.e. the Company or the Sales Agent?

Pricing

Competing on Price is Unsustainable

Big Data for Pricing Optimization

Pricing Strategy – Tips and Caveats for Discount Pricing

Product      

Diversify and/or Divest – Opposite ends of the same Strategy

 

 

 

Author: Regis Quirin
Visit Regis's Website - Email Regis
Regis Quirin is a financial executive with 23 years of corporate experience, i.e. New York Stock Exchange, JP Morgan Chase, and GMAC ResCap; and 15 years working with small and medium-sized entities, i.e. joint ventures, start-up entities, established businesses. In 2014, Regis published "Redesign to Turnaround Underperforming Small and Medium-Sized Businesses" available via Amazon.

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