Judging a Book By Its Cover

Re-Post of a blog written by Cindy Kraft, first posted on www.CFO-Coach.com.

And not only books, we judge all sorts of things. And people. And other people make judgments about each of us every single day. So,

– If you were a book … what would people say about you?

– When they read the title, is it worthy of reading the inside cover?

– Does the inside cover entice the reader to know more, to want to buy and read the entire book?

– If the book is read, is it everything they hoped for … and more?

You know where I’m going with this, right? Branding. Authentic branding. An authentic personal brand always precedes you. All day, every day who you are perceived to be is being judged by the people with whom you interact. Is that perception accurate? Is it compelling? Is it non-existent, because that, too, is judge-worthy.

Why is a strong, personal brand important?

Let’s go back to the book analogy. Once the worthiness of the book title is judged, there’s one of two actions. Reject it or read more.

So it is with your brand. It is what your brand inspires someone to do that matters. And that perception is typically established within the first few seconds of your encounter.

What if that first perception is wrong?

The title of the book may be appealing. The inside cover may be intriguing. The book itself, though, is a colossal disappointment.

Have you ever met an incredibly polished and professional executive at a networking meeting who turns out to not be who you thought he was in the initial conversation? In fact, far beneath what you initially thought?

Authenticity matters. Why? Because once that mask is removed, the word is out and spreads quickly. Just like a bad public book review, it’s difficult to rebound once an initial bad/poor/wrong judgment has been made.

You are being judged … and it’s by your cover (brand). The question is, what’s the belief of those who are doing the judging?

Author: Regis Quirin
Visit Regis's Website - Email Regis
Regis Quirin is a financial executive with 23 years of corporate experience, i.e. New York Stock Exchange, JP Morgan Chase, and GMAC ResCap; and 15 years working with small and medium-sized entities, i.e. joint ventures, start-up entities, established businesses. In 2014, Regis published "Redesign to Turnaround Underperforming Small and Medium-Sized Businesses" available via Amazon.
© Copyright 2013 Regis Quirin, All rights Reserved. Written For: CFO Tips - What you need to know, to be a CFO TODAY!

Regis Quirin

Regis Quirin is a financial executive with 23 years of corporate experience, i.e. New York Stock Exchange, JP Morgan Chase, and GMAC ResCap; and 15 years working with small and medium-sized entities, i.e. joint ventures, start-up entities, established businesses. In 2014, Regis published "Redesign to Turnaround Underperforming Small and Medium-Sized Businesses" available via Amazon.

23 thoughts on “Judging a Book By Its Cover

  1. Pingback: casinos that pay
  2. Pingback: Paleo Diet
  3. Pingback: Jada Stevens
  4. Pingback: Michelle Martinez
  5. Pingback: Mia Malkova
  6. Pingback: Jasmine Summers
  7. Pingback: Nikki Stills
  8. Pingback: Peta Jensen
  9. Pingback: Violet Starr

Leave a Reply